KPMG, January 2013
KPMG International’s 14th Global Automotive Executive Survey, which surveyed 200 auto executives from 31 countries, found that the cost of batteries and recharging the vehicles was a major barrier to those considering purchasing electric vehicles. 62 percent said that consumers wanted their vehicle to last for as long as possible, signalling a need for mature and sustainable technologies. The survey also warned new trends in globalisation, rapid urbanisation and changing consumer behaviour will cause a big shift in the automotive landscape over the next five years. The collective impact is expected to be felt across the entire automotive value chain, and calls for sweeping changes to automakers’ and their suppliers’ business models.
