World Business Council for Sustainable Development, 2004

This study is the final report of the World Business Council for Sustainable Development's project on Sustainable Mobility, providing a vision of global road transportation for the mobility of people, goods and services. The main report looks at road transport, and it defines 'sustainable mobility' as a goal (the foreword notes that 'promoting mobility' is a goal of the companies involved in the project: eight auto manufacturers, two oil companies, a tyre manufacturer and an electricity and aluminium manufacturer). The study's reference scenario makes projections of current trends to 2050.

The report focuses attention on the results of changes in transport technology and fuel.

The Price is Right Scenario

A free-market world, with growing rich/poor disparity and a lack of attention to long-term issues. The scenario foresees that widespread use of carbon sequestration reduces attention to climate change issues; instead, access to safe drinking water becomes a primary question. Markets and market-oriented interventions become dominant. Within this scenario, a path 'towards sustainability' involves corporate attention to sustainability issues and technology innovation.

The Global Citizen Scenario 

Energy supply shocks and other events prompt strong policy interventions worldwide. There is a strong role for NGOs and for public/private partnerships. In this scenario, a path 'away from sustainability' could result from a lack of corporation participation and slow technology development.

We'll do it our way Scenario

A fracturing of the global community has increased nationalism and also a great number of local solutions to environmental and mobility problems. The scenario involves development on a regional basis, increased global security fears and slower technology progress.

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